"Home Depot just joined the growing list of retailers-including its biggest competitor, Lowe's-that have built in-house affiliate and influencer marketing programs. On Wednesday, the Atlanta, Georgia-based home improvement company announced the launch of The Home Depot Creator portal, its centralized hub for influencers. Creators who sign up to join this platform can earn 8 percent commissions on the online sales they drive and access partnership opportunities with both Home Depot and its suppliers, according to the firm."
"With this launch, Home Depot seems to be targeting a specific niche: sports fans. The retailer calls the cohort of content creators who have already signed on to join The Home Depot Creator portal its "Starting Lineup." Plus, sports comedy group Dude Perfect and U.S. women's soccer player Trinity Rodman top the list, followed by several influencers who primarily make home improvement-focused content."
Home Depot launched The Home Depot Creator portal as a centralized influencer hub offering creators 8 percent commissions on online sales and access to partnership opportunities with Home Depot and its suppliers. The retailer selected a "Starting Lineup" cohort that includes sports-focused creators such as Dude Perfect and U.S. women's soccer player Trinity Rodman and plans tailored soccer content like backyard transformations for neighborhood matches and viewing parties. Lowe's rolled out its creator network in June and tapped Mr. Beast, signaling a push to attract younger generations, with its CMO noting Gen Alpha and Gen Z influence on purchases and loyalty.
Read at Inc
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