"ADD Collective set its sights on the first target by acquiring an interest in the Nicole Perez-Krueger-founded align Public Relations, a full-service communications firm that is home to well-known brands and talent ranging from Hollywood stars and musicians to buzzy podcasters, authors and digital creators. Per ADD Collective, the model allows for the companies to work together while sharing resources, operational efficiencies and referrals."
"The ADD Collective forms with a roster that effectively brings together under one umbrella global entertainment and lifestyle brands, athletes, creators, thought leaders and A-listers, and unites respective specialties like experiential, sports marketing, communications, celebrity and influencer strategy, social media strategy and management and content production. Music and business mogul Irving Azoff, who serves as a board member for OBE while also running the Azoff Company as CEO, called the formation of ADD Collective "a modern way" for agencies to partner and grow."
ADD Collective is a holding company formed by Blended Strategy Group and On Board Experiential to invest in and scale marketing agencies. The Collective acquired an interest in align Public Relations, a full-service communications firm representing brands, talent, podcasters, authors, musicians and digital creators. The operating model centralizes shared resources, operational efficiencies and referrals across member agencies. The roster unites entertainment and lifestyle brands, athletes, creators, thought leaders and A-listers while combining specialties including experiential, sports marketing, communications, celebrity and influencer strategy, social media management and content production. Board-level support and plans call for thoughtful portfolio expansion into complementary specialty services.
Read at The Hollywood Reporter
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