#agency-acquisitions

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Marketing
fromThe Hollywood Reporter
2 days ago

Irving Azoff-Backed PR Companies Rebrand, Consolidate Under New Banner

ADD Collective is a holding company formed by Blended Strategy Group and On Board Experiential to invest in and scale marketing agencies.
Marketing
fromDigiday
2 weeks ago

Media Buying Briefing: Understanding 24 Seven's move to become a mini-holdco with three complementary agencies

Private equity-backed 24 Seven is consolidating SketchDeck, Markacy, and Futureman to offer complementary digital, experiential, and creative services while maintaining standalone operations and cross-selling.
Marketing
fromDigiday
3 months ago

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

Publicis leverages acquisitions, aggressive payment terms, fee-free resources and deal sweeteners to win clients and outcompete rivals.
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