McDonald's new ad campaign, 'Enjoy the Classics,' features a grand Roman mosaic in Galleria Alberto Sordi, combining modern fast food culture with historical art. Crafted by 10 mosaic experts with 18,000 pieces, the mosaic humorously depicts figures enjoying McDonald's items. The campaign has spurred a polarized response; critics label it 'grotesque' and 'vulgar,' while others appreciate its irony and playful nod to history. This divisiveness highlights the tension between commercialism and cultural respect in advertising.
The campaign's playful retelling of history raises eyebrows, with one critic calling the mosaic "grotesque" while supporters call it a "master stroke of advertising."
Despite the intricate craftsmanship using 18,000 tesserae, reactions to McDonald's 'Enjoy the Classics' campaign reveal a sharp divide among viewers.
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