"Lund took the helm in April, shortly after the broadcaster's merger with Seven West Media. He will join Mumbrella publisher Tim Burrowes for a fireside conversation on leading through industry disruption and what it will take for media owners to adapt, innovate and thrive in an increasingly complex market."
"Entitled Inside the Media Reset: Fireside Chat with Rohan Lund, the session will unpack Lund's vision for his newly combined company, alongside the challenges and opportunities facing the media generally. Mumbrella has also announced another six sessions for Mumbrella360, which takes place on May 26-28 at Carriageworks in Sydney."
"The message is clear: brands can no longer insert themselves into culture; they must actively evolve with it. This session explores how to move from passive presence to active contribution, partnering meaningfully with creators to help shape culture and, in turn, build sustained relevance and trust."
"On the theme of culture and connection, 72andSunny's International CEO Chris Kay will argue that the next generation of global brand leaders is moving beyond purpose towards something far more distinctive: personality. Drawing on examples from cultural brands, including the NFL and e.l.f. Cos"
Rohan Lund became CEO of Southern Cross Austereo in April after the broadcaster’s merger with Seven West Media. He will join Mumbrella publisher Tim Burrowes for a fireside conversation on leading through industry disruption and the requirements for media owners to adapt, innovate, and thrive in a complex market. Mumbrella360 runs May 26–28 at Carriageworks in Sydney and includes additional sessions with marketing and media leaders. Announced topics include creator partnerships for brand relevance, shifting from scale to trust, and winning in a “personality era” where brand leadership moves beyond purpose toward distinctive personality. The program also features global marketing and advertising figures and Australian holdco CEOs.
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