"The National Advertising Division found that Chase's most rewarding' claims, absent additional context tying them to specific product features or attributes, are nonactionable puffery, the organization said in a Dec. 3 release. NAD also determined that most rewarding' card does not convey the message that a consumer will earn the most reward points with that card. The National Advertising Division, also known as NAD, was created by the advertising industry in 1971 in response to concerns about the need for oversight of truth and accuracy in advertising."
"NAD determined that JPMorgan Chase has a basis for making its claims about the Sapphire premium cards it issues to consumers and businesses, but urged the bank to provide more information in its advertising about how it reaches that conclusion. NAD found that Chase's methodology for totaling individual credits and privileges, combined with projected points or rewards, provided a reasonable basis for the most rewarding' claims, but determined that Chase should disclose to consumers its basis for those claims, given the number of assumptions required in Chase's analysis, the press release on the decision said."
JPMorgan Chase promoted the Chase Sapphire Reserve as the market’s most rewarding premium card and faced a challenge from Capital One before the National Advertising Division of BBB National Programs. The NAD concluded that a blanket "most rewarding" claim, absent context tying it to specific product features or attributes, constitutes nonactionable puffery and does not mean a consumer will necessarily earn the most reward points. The NAD found Chase’s methodology of totaling credits, privileges and projected rewards provided a reasonable basis, but required disclosure of assumptions and methodology so consumers can evaluate the claim.
Read at www.paymentsdive.com
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