New York's new law forces advertisers to say when they're using AI avatars
New York requires advertisers to disclose AI-generated people in ads and mandates heirs' consent to use deceased persons' names or likenesses commercially.
AI Disclosure Requirements: Navigating State Laws And Platform Rules | AdExchanger
Advertisers face a patchwork of state laws and platform rules requiring AI use disclosures in specific contexts, especially chatbots and political content.
Advertisers can bring complaints to the ad industry's self-regulatory body, the National Advertising Division, over misleading AI-generated product images on social platforms.