"Brakefield says the company was accustomed to reaching customers via digital media, and accordingly put its focus on finding customers online. "We built where we are with Google ads, Meta ads - all that you'd typically think an e-commerce business would grow their advertising on," she says. But her father, a 60-year old farmer in northern Alabama, is "a religious Fox News watcher, and so it was his idea to approach Fox about an advertising opportunity.""
"Increasingly, you may also encounter Anna Brakefield or her father, Mark Yeager, talking about their upstart family business while standing in an honest-to-goodness cotton field. "We're proud to say that 100% of our products are made right here in the U.S.A." says Yeager, whose family owns and operates Red Land Cotton, in one spot, dressed in a farmer's hat and a gray button-down shirt."
Red Land Cotton is a family-owned textile company in northern Alabama that promotes products as 100% made in the U.S.A. The company historically focused on digital advertising channels such as Google and Meta to drive e-commerce sales. The family expanded into television advertising on Fox News in 2023, placing commercials and maintaining regular slots on programs including Fox & Friends, America's Newsroom, and The Five. Fox News has attracted a growing number of direct-to-consumer and niche brands that previously avoided TV. Television spots on Fox have proven effective at driving brand recognition among its viewership and complementing online ad strategies.
Read at Variety
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