New entrepreneurs frequently make the mistake of believing that creating a product guarantees customer interest. In crowded markets, this assumption leads to strategic errors. Companies should prioritize market orientation, also known as customer centricity, as emphasized by management experts. Renowned figures like Peter Drucker state that businesses are defined by customer needs. Effective marketing involves understanding these needs. Research shows that leading firms prioritize customer orientation over mere marketing tactics, and the successful integration of customer focus leads to better business outcomes.
"Customer obsession is the key to great marketing. Marketing is far more than advertising and tactics, and it should start with market orientation."
"The truth is, a company must start with market orientation, now called customer centricity. A focus on the customer determines what a business is."
#entrepreneurship #marketing-strategy #customer-centricity #business-development #market-orientation
Collection
[
|
...
]