"Verizon is turning up the energy for the highly anticipated iPhone 17 launch with a fresh campaign featuring global music sensation Maluma. The new Spanish-language spot debuted today, perfectly timed to capture the excitement around Apple's latest release. Set against the backdrop of Verizon's award-winning 5G network, the commercial follows Maluma as he leaves a Verizon store with his brand-new iPhone 17 Pro. What happens next is a playful celebration of both the phone and the superstar: as Maluma moves through his day, fans can't help but react with exuberant "Uuuuufffs!" that capture the moment's energy and admiration."
"Verizon's decision to tap Maluma for this campaign is a nod to the growing influence of Latin music and culture on mainstream audiences. Known as the "Pretty Boy" of global reggaeton, Maluma's music has transcended borders, landing him collaborations with icons like Madonna, The Weeknd, and Shakira. His presence in this campaign amplifies Verizon's message of connection, style, and staying ahead of the curve. By delivering the message in Spanish, Verizon deepens its connection with a key segment of its audience - one that values cultural authenticity as much as cutting-edge technology."
"While Maluma's charisma is front and center, the iPhone 17 Pro is the true focal point of the campaign. Apple's latest flagship device continues to push boundaries with its A18 Bionic chip, upgraded camera system with AI-enhanced image processing, and new Titanium Pro design that makes the phone lighter without sacrificing strength. Pairing the iPhone 17 Pro with Verizon's ultra-fast 5G network ensures that customers get the full experience - whether that means streaming music, creating content on the go, or connecting with fans worldwide."
Verizon released a Spanish-language campaign featuring global reggaeton star Maluma to promote the iPhone 17 Pro on its award-winning 5G network. The commercial follows Maluma leaving a Verizon store with a new iPhone 17 Pro while fans react exuberantly, signaling excitement and admiration. The campaign leverages Maluma's cross-border appeal and collaborations to connect with Latinx audiences and emphasize cultural authenticity. The iPhone 17 Pro's A18 Bionic chip, AI-enhanced camera system, and Titanium Pro design are highlighted as performance and design upgrades. Verizon positions its 5G network as enabling seamless streaming, content creation, and global connection.
Read at stupidDOPE | Est. 2008
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