"GameStop surprised its followers this week with a cheeky jab at its familiar social media rival, Best Buy. The gaming retailer posted a new commercial on X on Wednesday, Dec. 10, featuring TikTok influencer Rilie Huntley (@okaygnomie), better known online as the "Best Buy Girl." The 28-second clip showed Huntley walking viewers through GameStop 's trade-in program, which offered cash or store credit for consoles, games, and accessories."
"Huntley's appearance immediately stirred interest, as audiences recognized her from TikTok. She built a following with short videos about working at Best Buy, which eventually led to her starring in some of the company's official ads. In July 2024, she announced that she had left her job with a simple update to her followers, saying, "This is my announcement that I quit, by the way." She currently has 719.4K followers on TikTok."
GameStop ran a 28-second commercial on X featuring TikTok influencer Rilie Huntley (@okaygnomie), widely recognized as the "Best Buy Girl," to promote its trade-in program offering cash or store credit for consoles, games, and accessories. GameStop framed the spot with a taunting caption, "We stole your girl @BestBuy," leveraging Huntley's public association with Best Buy. Huntley rose to fame through upbeat TikTok videos about working at Best Buy and later appeared in official Best Buy ads before announcing her departure in July 2024. The casting and tone prompted quick social reactions, reflecting the long-standing retail rivalry over video game sales and pricing.
Read at The Daily Dot
Unable to calculate read time
Collection
[
|
...
]