"Based in Dallas, PrestonPlayz counts more than 90 million social media followers, including 17 million for his YouTube channel. He has built up a collection of six gaming creator channels and merchandise that is marketed under the TBNR and PrestonPlayz banner. Studio71 is a Los Angeles-based digital agency that helps clients produce and distribute content across an array of social media channels. It also packages creator content to help them reach a higher level of advertising and sponsorship options."
"Preston, as he is known, was an early YouTube content creator who launched his channel in 2012. He was among the first to score with personality-driven "Minecraft"-related content. He is known for producing videos that are "high-energy, family-friendly videos that mix humor, creativity, and competitive gameplay," according to Studio71. Studio71 emphasized that creators with advertiser-friendly content at the scale of PrestonPlayz are reaching a moment of critical mass. PrestonPlayz will benefit from being part of Studio71's larger advertising networks."
The partnership pairs PrestonPlayz with Studio71 to handle advertising sales across The Best Never Rest channel portfolio. PrestonPlayz commands over 90 million social followers, including about 17 million subscribers on his primary YouTube channel, and operates six gaming creator channels plus TBNR/PrestonPlayz merchandise. Studio71 will package and distribute creator content across social channels and connect the portfolio to premium advertising and sponsorship opportunities. Preston launched his YouTube channel in 2012 and gained early success with personality-driven Minecraft content. The content style is high-energy and family-friendly, blending humor, creativity, and competitive gameplay, positioned to attract advertiser-friendly brand activations.
Read at Variety
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