"Many brands are finding that using AI for consumer-facing efforts can bring a backlash, and there's a growing consumer sentiment against using AI in advertising at all."
"To ensure you're creating quality, not slop, ask yourself these questions during the creation process: Is this work useful to my audience? Is it interesting? Is it truthful?"
"Competing for audience eyeballs has never been tougher, and there are a lot of people who approach attention as a numbers game, clogging recommendation algorithms with huge quantities of low-quality work."
Many consumers, including teenagers, express skepticism towards AI-generated content, perceiving it as inauthentic. Brands face challenges in maintaining authenticity while using AI. Quality content is essential to capture audience attention. Marketers should focus on creating useful, interesting, and truthful content. Questions to consider include the usefulness of the work and its quality without AI. Low-quality AI work often exhibits visual artifacts that detract from authenticity and should be avoided.
Read at Forbes
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