"Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September, 2025) announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation, and intelligent activation. This integration makes Anonymised's proprietary ID-less audiences available through Bedrock Platform, marking the first time that the data has been natively integrated and made available for buy-side targeting. Bedrock's customers will be able to use Anonymised's solution to reach incremental audiences on premium inventory across all digital channels and screens, while maintaining the highest brand safety standards."
"Through this partnership, advertisers will be able to target previously unaddressable audiences across premium publisher inventory, all managed through Bedrock's powerful curator tools, deals management workflow, real-time activation infrastructure and AI-driven data applications. This further extends the ability of advertisers to activate precision campaigns and reach finely-tuned audiences through Bedrock's best in class approach to high fidelity data pipelines."
Anonymised and Bedrock Platform integrated Anonymised's proprietary ID-less audiences into Bedrock, making the data natively available for buy-side targeting. Advertisers can reach previously unaddressable audiences on premium publisher inventory across all digital channels and screens while maintaining the highest brand safety standards. Bedrock's curator tools, deals management workflow, real-time activation infrastructure, and AI-driven data applications manage activation, deals, and precision campaigns. The integration supports signal sovereignty, unified curation, and intelligent activation through high-fidelity data pipelines. The combined solution enables measurable, incremental conversions and extends advertisers' ability to activate finely tuned audiences at scale.
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