"With shorter attention spans, audiences are increasingly gravitating towards bite-sized content, such as videos and posts that can be consumed quickly."
"The flood of information impacts how online audiences choose and engage with content in several ways: Preference for short-form content."
"Audiences are more selective about the content they engage with, relying on algorithms to filter and recommend content that aligns with their interests."
"Marketers are adapting their strategies to accommodate these changes by using eye-catching visuals, compelling headlines, and interactive elements."
Research indicates that attention spans are declining, especially among younger demographics, due to information overload and the influence of social media. A 2017 Pew Research Center study shows that audiences are bombarded with information, leading to difficulties in maintaining focus on single pieces of content. This results in a preference for quick, bite-sized content like videos on TikTok and Instagram. Marketers are responding by adjusting their strategies to utilize engaging visuals and interactive elements to capture attention rapidly and resonate with selective audiences.
Read at MarTech
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