ProRata's revenue share program has seen a surge in participation, signing up notable publishers like The Boston Globe and Vox Media. The startup's platform, Gis t.ai, employs licensed content to power its AI search engine, which launched in December 2024. Unlike traditional flat licensing deals, ProRata shares 50% of its revenue with publishers based on how frequently their content is used in search responses. This model not only incentivizes content sharing but also potentially maximizes earnings for participating publishers, thereby reshaping the industry's approach to AI content utilization.
ProRata's innovative revenue share model, which pays publishers based on usage rather than flat fees, has attracted many publishers seeking fair compensation for their content.
By offering 50% of its revenues to publishers, ProRata has created a compelling business model that stands out amidst typical one-time payment structures in the industry.
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