"The AI side of things requires CMOs to be much more technical as well. You need to be an architect of the technical system that's going to enable you to do the work"
Advertising agencies invest in AI-powered platforms for creative testing, audience targeting, and campaign planning. These tools are not treated as interchangeable, and brands are beginning to select agencies based on AI capabilities. Some brands instead build their own in-house AI tools. CMOs face rising expectations to understand technology and demonstrate impact across the buying process. Revenue accountability drives the need to show what each stage enables and to defend each component of the martech stack. AI increases the technical demands on CMOs, requiring them to architect the technical system that enables marketing work.
#ai-powered-marketing-platforms #cmo-technology-expectations #martech-stack #agency-selection-criteria #revenue-accountability
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