#martech-stack

[ follow ]
#data-quality #ai-in-marketing #data-governance #consent--compliance #ecommerce-marketing #holiday-shopping
Marketing tech
fromMarTech
1 week ago

10 of the best insights from the September MarTech Conference | MarTech

AI amplifies poor data, making robust data quality, governance, and cross-functional alignment imperative for marketing to effectively leverage AI-driven decisioning and experiences.
E-Commerce
fromMarTech
1 month ago

5 essential applications ecommerce marketers need to succeed for the holiday season | MarTech

Leveraging a strategic martech stack is essential for ecommerce marketers during the holiday shopping season.
Marketing tech
fromMarTech
3 months ago

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond | MarTech

Gen Z is reshaping marketing in higher education, driving a need for authenticity and personalization in engagement strategies.
[ Load more ]