Carat is leveraging innovation by collaborating with Vurvey Labs to use AI-driven video surveys, referred to as 'Vurveys', to obtain audience insights efficiently. This platform pulls data from diverse sources including social media to better understand demographics. Vurvey employs agentic AI, which evolves based on real people to ensure accurate audience profiling. Video surveys allow customers to express their preferences through recorded responses, thereby generating immediate and relevant insights, enhancing Carat's marketing strategies.
Carat's partnership with Vurvey Labs introduces AI-powered video surveys to efficiently gather audience insights, minimizing traditional interview methods.
Vurvey's AI agents are designed to evolve according to real people's trends and preferences, contrasting with instruction-based traditional AI models.
To determine audience preferences, Carat utilizes video surveys, or 'Vurveys', where customers record their answers, which are then transformed into enriched consumer profiles.
The immediacy of insights gained from video surveys allows Carat to track demographic trends and interests effectively, enhancing targeted marketing strategies.
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