"The study also shows that audio is the only channel to deliver consistent growth between 2023 and 2025; early 2026 data confirms the continuation of this trend, indicating a lasting shift."
An AI-driven digital audio advertising platform launches an Audio Performance Index that benchmarks digital audio advertising effectiveness across the full marketing funnel. The benchmark is based on 423 brand lift campaigns across EMEA and measures outcomes from awareness through purchase intent. Results show a +47.2 point uplift in brand image, with audio outperforming display and video and exceeding social. Brand preference increases by +14.2 points, linking audio to consumer consideration. Purchase intent rises by +21.6 points for top-performing campaigns. Audio is the only channel showing consistent growth from 2023 to 2025, with early 2026 data indicating continued momentum. The performance is attributed to immersive, uncluttered listening, contextual relevance, competition-free delivery, and the emotional power of voice.
#digital-audio-advertising #brand-lift-measurement #full-funnel-marketing #marketing-effectiveness #emea
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