#full-funnel-marketing

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Marketing tech
fromMarTech
3 days ago

How Amazon Ads enables full funnel measurement | MarTech

Brands should adopt a full-funnel Amazon Ads strategy to connect advertising investment to topline growth and acquire new customers beyond bottom-of-funnel efficiency.
fromDigiday
2 months ago

Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings

"There was an increasing demand from clients to have a full-funnel approach," said Gilbert. "So we started looking around at the various agencies in the market, and when we came across Exverus, it was like a light went [on]."
Marketing
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