The new billboard for the upcoming Final Destination: Bloodlines film redefines outdoor advertising through a dramatic, shattered design that merges with the mall environment. Created by Jellyfish Paris, this display mimics a catastrophic event, bringing the horror franchise's themes to life. As billboard advertising becomes increasingly interactive, this campaign stands out by not only promoting the film but also creating a visceral experience for onlookers. With the resurgence of horror film marketing strategies, the creative potential seems limitless, as seen in similar campaigns like Smile 2 and Alien: Romulus.
A shattered billboard appeared in a Paris mall, as if death just missed its mark, promoting the first Final Destination film in 14 years.
This ingenious campaign is a prime example of how a simple concept can have a huge impact when it comes to creating eye-catching advertising.
Created by Jellyfish Paris, the billboard appears to have plummeted into the floor of a Paris shopping mall, with debris and wires creating a disturbing realism.
The movie marketing sphere is an exciting space for horror fans at the moment, and I'm excited to see how creative agencies will continue to push boundaries.
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