Finance of America (FOA) is maintaining its relationship with actor Tom Selleck as a crucial part of its marketing strategy, despite introducing a new ad campaign. While Selleck's presence in marketing has been strong historically, current strategies show a nearly equal split in representation. FOA's President Kristen Sieffert mentioned these efforts align with evolving themes around aging and financial flexibility. The ultimate direction of these campaigns will depend on data-driven market responses over the coming months, reflecting the company's adaptive marketing philosophy.
"We're not in a position to say what our long-term relationship will be, but I can say that he remains our spokesperson and a key part of Finance of America's strategy."
"As usual, we're a data-led company. We'll let the market tell us where to go from there. If it looks like that's working, potentially that goes longer."
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