Disney has introduced the Disney+ Perks program to prevent subscriber cancellations and enhance engagement. Launched after successful limited tests, this program offers subscribers discounts, free trials, and opportunities to win exclusive prizes like Disney Cruises or premieres. The strategy aims to differentiate Disney+ in a crowded streaming market, where churn rates are a critical concern. With the recent drop in churn to 3%—the lowest since last June—this initiative is part of Disney's broader effort to keep its streaming services competitive and appealing amidst industry rivals.
Disney's new perks program aims to reduce churn rates and keep subscribers engaged, offering deals, trials, and sweepstakes as incentives.
The Disney+ Perks program, launched recently, includes discounts, free trials, and sweepstakes for exclusive Disney experiences, setting it apart in a competitive market.
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