HubSpot has launched a deep research connector with ChatGPT, enabling customers to leverage AI for advanced analytics on their CRM data. The connector allows marketing, sales, customer success, and support teams to generate insights and automate processes based on their specific needs. Features include identifying high-converting customer cohorts, segmenting target companies, and forecasting support staffing based on ticket volume patterns. HubSpot users can easily enable this feature, ensuring security by allowing access only to authorized CRM data while emphasizing that customer data is not used for AI training.
Marketing teams can leverage ChatGPT to find their highest-converting cohorts and create tailored nurture sequences, enhancing engagement through automated workflows.
Sales teams can unlock new opportunities by segmenting target companies by key metrics like revenue and technology stack, which helps in enterprise expansion.
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