"MCP servers saw a surge in popularity in the past year as developers and vibe coders alike looked to connect AI tools to data sources. An MCP acts as a bridge between applications and data, enabling seamless integration and automated tasks."
"The server would allow marketing ops users or developers to manage Marketo via AI prompts, simply asking the platform to, for example, 'Create a new smart campaign for my next webinar,' without manually clicking through the steps in the Marketo UI."
"While MCP servers are popular among vibe coders and AI power users who use them to make connections and enable workflows, it was perhaps inevitable that large tech vendors would jump into the space, even if they were a little late for the early adopters."
Adobe is set to announce a new MCP server for Marketo Engage at the upcoming Adobe Summit in Las Vegas. MCP servers have gained popularity for connecting AI tools to data sources, acting as a bridge for seamless integration. The new server will allow users to manage Marketo through AI prompts, simplifying tasks like creating campaigns. Although not the first MCP server from Adobe, it follows the release of an MCP server for Adobe Experience Manager, which supports AI-enabled development environments.
Read at MarTech
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