Jon Stona, a VP at Airwallex and Judge for The Drum Awards APAC, highlights key marketing challenges in today’s dynamic landscape. He stresses the need for teams to adapt strategies, particularly in SEO, as traditional methods are becoming outdated. Stona addresses the balancing act of maintaining brand consistency across multiple markets without stifling regional creativity. He views the evolving CMO role as pivotal, moving marketing from a cost center to a strategic business driver, demonstrating the increasing recognition of marketing's significance to overall success.
Marketers can better demonstrate their value at the C-suite level by aligning marketing strategies with business goals and showcasing marketing as a strategic driver.
Maintaining a consistent brand across multiple markets requires a balance between brand consistency and allowing regional innovation to flourish, encouraging creativity and adaptation.
Collection
[
|
...
]