"“I think the core foundation [to getting a great deal], like the table stakes requirement, is a relationship,” Yaccarino said in a new episode of the Power Players podcast (see video above; listen below). “And, and that's really what I pride myself on is being the person there that's an information provider. You have a relationship with me, and we talk, and we communicate when we're not in the heat of the deal.”"
"“So the best I can [do] might not be exactly what you want. And they always say, when you walk away from a deal, both people need to be smarting a little.”"
"“She was the primary architect of the company's revenue strategy, closing huge money-making deals with key advertising partners. She also transformed NBC Universal into a technology-driven advertising powerhouse.”"
"“Tasked with stabilizing a platform in turmoil, Yaccarino was credited with modernizing X's business operations, spearheading the expansion of video features and digital wallet services, and working tirelessly to bring back wary advertisers.”"
A strong deal depends on relationship-building and consistent communication outside the immediate negotiation period. Being an information provider helps maintain trust and keeps both sides aligned before negotiations intensify. When walking away from a deal, both parties should feel slightly dissatisfied to indicate smart decision-making. Linda Yaccarino now leads eMed, a GLP-1 company that recently raised major funding and includes Tom Brady as founding chief wellness officer. Her prior experience includes rebuilding revenue strategy and technology-driven advertising capabilities at NBC Universal, where she closed major advertising partnerships. She later became CEO of X, modernizing business operations, expanding video and digital wallet features, and working to regain advertiser confidence before leaving in July 2025.
Read at Yahoo Finance
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