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Media industry
fromwww.businessinsider.com
2 days ago

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Beast Industries is courting traditional TV ad budgets by hosting an invite-only Madison Avenue breakfast during TV upfronts week.
Marketing tech
fromThe Drum
3 months ago

ListenFirst Media and AMC Networks launch brand-matching tool

ListenFirst Media launched the Affinities Engine to map consumer brand affinities from public social media, enabling networks like AMC to match shows with advertising partners.
fromRAIN News
4 months ago

RAIN Notes: December 23

The latest slate of podcast predictions comes from Fatima Zaidi's hosting and metrics company CoHost. We see 30 pithy predictions from prominent podcast personages including Zaidi herself. Sharon Taylor (Triton Digital), Tom Webster (Sounds Profitable), Kerri Hoffman (PRX), Steve Pratt (The Creativity Business), Jeff Umbro (The Podglomerate), Jonas Woost (Bumper), Ainsley Rossitto (Paramount) are just a few - we cite these at risk of minimizing the scope of industry celebrities who participated in this exercise.
Podcast
fromVariety
6 months ago

Amazon Inks iHeartMedia Deal for Programmatic Ads, Expanding Push Into Audio

Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities,
Marketing tech
fromAdExchanger
9 months ago

For Roku, Upfronts Have Become A 'Full Yearlong Marketplace' | AdExchanger

Roku's video advertising business has been booming, with video advertising growth surpassing overall platform revenue during the second quarter, reflecting a robust demand diversification strategy.
E-Commerce
fromModern Retail
10 months ago

Social platforms like Reddit and Pinterest are striking more retail media partnerships

Advertising executives say this new spin on retail media is the next logical step for companies building out ad businesses, such as Instacart and CVS.
Marketing tech
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