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fromDigiday
14 hours ago
Marketing tech

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

Marketing tech
fromDigiday
14 hours ago

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Marketing tech
fromHoodline
2 days ago

MrBeast Courts Advertisers at Manhattan Breakfast

Beast Industries is pitching brands and agencies to convert creator audiences into programmatic-style ad buys during TV upfronts week.
more#programmatic-advertising
Media industry
fromwww.businessinsider.com
2 days ago

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Beast Industries is courting traditional TV ad budgets by hosting an invite-only Madison Avenue breakfast during TV upfronts week.
Marketing
fromAdExchanger
4 months ago

No Waiting for May - CES Is Where The TV Upfront Season Starts | AdExchanger

CES functions as an early, ongoing marketplace where marketers and TV buyers shape streaming and TV advertising strategies year-round.
Media industry
fromVariety
11 months ago

WPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names

NBCUniversal, Disney, and Paramount no longer negotiate with GroupM, now replaced by WPP Media.
WPP Media emphasizes data and relevancy in advertising strategies.
Media industry
fromBusiness Insider
11 months ago

I have 5 clear takeaways about the state of the TV business after a week of ad sales parties and presentations

The media industry is adapting to changes, focusing on sports and tech innovations to attract advertisers despite economic uncertainties.
fromDigiday
11 months ago

The Upfronts got a taste of the creator economy

"There's a forced humility from the networks and streamers that wasn't there before," said Becky Owen, global CMO at influencer marketing agency Billion Dollar Boy.
Media industry
Media industry
fromBusiness Insider
1 year ago

TV's big week is coming, and everyone wants a piece of YouTube

YouTube's rising popularity among advertisers highlights its flexibility and dominance over traditional media in the current economic climate.
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