The article critiques the current state of digital advertising, highlighting how most ads are crafted to be ignored, with creativity taking a backseat. Despite significant budgets, many ads rely on generic formats and familiar KPIs, leading to forgettable content. Research shows attention spans are dwindling, with effective engagement now taking just 1.5 seconds. As AI enters the ad space, there’s concern it may merely enhance existing patterns of sameness rather than drive genuine innovation. The piece serves as a warning about the risks of optimizing creativity out of digital marketing.
Despite massive budgets, most digital ads are built for neglect, resulting in generic content that audiences overlook, leading to an era of advertising made for ignoring.
Capturing attention has shrunk to 1.5 seconds, decreasing from 2.5. This reveals how digital ads prioritize minimal impact and disruptiveness over genuine creativity.
We've invested billions into digital advertising, yet little has changed in formats and strategies, leading to an optimization trap that encourages sameness and forgettable content.
AI in advertising may promise change, but it risks accelerating the already existing sameness rather than offering true innovation in creativity and engagement.
Collection
[
|
...
]