Meta Platforms intends to enhance its advertising capabilities by allowing brands to fully create and target ads using artificial intelligence tools by next year. With 3.43 billion global active users, Meta's AI can help generate tailored ad content, choose audience targeting, and suggest budgets. CEO Mark Zuckerberg is focused on creating an AI platform that provides measurable results for advertisers. This move comes as social media competitors also invest in AI to remain relevant in a highly competitive advertising landscape.
Meta Platforms plans to leverage AI tools to enable brands to fully create and target advertisements, aiming to become an all-in-one solution for advertisers by next year.
Mark Zuckerberg stated that advertisers need AI products that deliver "measurable results at scale" and emphasized building an AI one-stop shop for businesses.
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