The article discusses how brand marketers and ad agency executives are applying lessons from the initial chaos of the Covid-19 pandemic to navigate the current economic volatility caused by tariff tensions. Executives emphasize the importance of being prepared for disruptions and adjust marketing strategies between brand-building and performance-focused approaches as required. The lack of economic stimulus this time around is a significant concern compared to the support available during the pandemic. The article highlights a shared sentiment among industry professionals that the current situation, while chaotic, can be managed effectively using previously acquired insights.
If the last five years have taught us anything, it's that chaos may be tough, trying and certainly worrisome - but it's ultimately manageable.
Covid primed us for this environment; this is naturally how we plan now - maybe not to this extreme forecasting and re-forecasting.
Marketers should remember what happened in the early days of Covid and operate in similar ways now.
The one big difference is that during Covid, we had a stimulus package to help support the economy and consumer behavior.
Collection
[
|
...
]