"We heard you - custom columns now supports all Microsoft Advertising conversion metrics! Here's what you need to know: Custom columns allow you to create your own unique metrics based on the data ratios that matter to you. You can create metrics based on all conversions or primary conversions. Revenue and ROAS metrics are based on the conversion values you set at the conversion goal level."
"Custom columns allow you to create your own unique metrics based on the data ratios that matter to you. You can create metrics based on all conversions or primary conversions. Revenue and ROAS metrics are based on the conversion values you set at the conversion goal level."
Custom columns in Microsoft Advertising now support all conversion metrics rather than only specific ones. Advertisers can create unique metrics using data ratios that match their priorities. Metrics can be built from all conversions or from primary conversions. Revenue and ROAS calculations rely on the conversion values configured at the conversion goal level. This expanded support increases flexibility in tracking and reporting campaign performance by allowing advertisers to tailor the metrics shown to the conversion data most relevant to their goals.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]