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Marketing tech
fromSocial Media Today
4 days ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
Marketing tech
fromSocial Media Today
4 days ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
more#advertising
fromForbes
7 months ago

Council Post: Is ROAS Losing Its Status As A Juggernaut Metric?

As the metrics that once defined success evolve, business owners must pivot from traditional indicators toward more concrete measures such as conversions and average order value, integrating these into their overall strategy to truly reflect marketing effectiveness.
Marketing
fromFast Company
9 months ago

How private equity's obsession with this one marketing metric stunts brand growth

"While certainly compelling (and an important signal to be sure), ROAS comes with some serious drawbacks."
Marketing
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