Need a Social Media Influencer for Your Brand? There's an AI for That

""Instead of manually scrolling through platforms hoping to find creators who might work, brands can now leverage the same recommendation intelligence that makes Netflix, Spotify, and even your Instagram Explore page so effective," Cloyd, Superfiliate's CEO, said in the press release. Marketers can use the tool to search for specific kinds of content creators, conduct research on their content style and past brand partnerships, determine if they're brand safe, and contact them directly through email."

"They can also upload a creator's social media handle and find several influencers with similar niches and followings, per the video. There are, of course, plenty of tools already on the market that help brands search for creators like those by CreatorIQ and Grin. What makes Superfiliate's stand out, according to Bill, who now serves as the company's chief product officer, is its direct partnership with Meta. The social media giant's participation "enables platform-native infrastructure that's fundamentally more accurate and compliant than scraping-based approaches,""

Superfiliate launched an AI-powered creator discovery tool that uses first-party Meta data to match businesses with influencers. The Venice, California-based company was founded in 2021 by Anders Bill and Andy Cloyd. The platform allows marketers to search for creators by specific criteria, research content style and past brand partnerships, assess brand safety, and contact creators directly by email. Users can also upload a creator handle to find influencers with similar niches and followings. Superfiliate positions its Meta partnership as providing platform-native infrastructure that improves accuracy and compliance compared with scraping-based approaches. The tool aims to streamline influencer identification and outreach.

Read at Inc