Overwolf, an in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide's AU Ecosystem, which includes premium partners such as The New York Times and Spotify. This recognition underscores the importance of gaming in attention-driven advertising. Adelaide's AU metric quantifies media quality by assessing genuine human attention rather than traditional reach. In 2024, Overwolf achieved superior performance on Adelaide's AU Attention Score compared to established platforms, credited to the immersive gaming experience that captivates audiences, offering brands valuable ad opportunities.
"We're incredibly proud to join Adelaide's AU Ecosystem alongside a select group of premium publishers leading the charge in attention-based media. At Overwolf, our mission has always been to connect brands with gamers in lean-forward moments of deep focus and immersion - when attention is at its peak."
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