A recent report by Clari highlights the transformative impact of AI on revenue teams, with a projection that up to 75% of revenue processes may become automated by 2027. However, significant barriers exist, primarily around seller distrust and leadership hesitation, with 17% of revenue leaders recognizing these issues. The report warns companies of falling into 'pilot purgatory', where AI investments fail to scale due to a lack of alignment, emphasizing the need for building trust in AI solutions within teams to unlock their full potential.
According to Clari's report, 63% of revenue leaders expect up to 75% of the revenue process to be automated by 2027, indicating a massive shift on the horizon.
The primary barrier to this adoption is the seller's distrust of AI technology, with 17% of participants citing it as a significant hurdle along with leadership hesitation.
The challenge of misalignment in companies could result in 'pilot purgatory', a situation where investments in AI technologies fail to scale and deliver value.
Clari emphasizes the necessity for revenue teams to foster trust in AI as it becomes integral to operations to benefit fully from its potential.
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