To improve learning and development (L&D) outcomes, L&D professionals should adopt strategies commonly used by marketers. Marketers understand that capturing attention is earned through engaging content rather than standard presentations. They thrive on understanding audience needs and connecting emotionally through storytelling. This approach contrasts with traditional training methods, where goals are often misaligned with learner interests. Incorporating marketing tactics such as digestible content and data-driven engagement can transform training from a mundane experience into an effective learning journey that resonates with participants.
Marketers know that attention isn't something you just get because you ask for it. You have to earn it.
The difference between successful marketing and L&D is huge, but it doesn't have to be if we adopt marketing strategies.
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