"Under the terms of the partnership, JOE Media Group is utilising a range of Taboola products to grow its audience, optimise user engagement, and drive revenue across its portfolio. These include Taboola Feed, which provides readers with personalised multi-format content recommendations to create a more engaging experience, Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps, and Taboola's Mid-Article feature."
"Founded in 2010 to provide news and entertainment for younger audiences, JOE Media Group's content generates over 150 million annual pageviews and reaches over two million unique readers each month. Along with Joe.co.uk and Joe.ie, the group also runs Sports Joe, Her, Lovin, and Lovin Dublin."
"Adam Singolda, founder and CEO, Taboola said: "Since we started working together, JOE Media has shown a commitment to delivering engaging news and entertainment content to a huge audience. They have become a key partner, taking a holistic approach to growth across all parts of their business through audience development, insights and monetisation. We look forward to continuing our work together.""
Taboola and JOE Media Group began a partnership on 30 September 2025 that leverages Taboola's performance advertising technology and audience engagement tools. JOE integrated Taboola Feed, Mid-Article, Explore More, and Newsroom and recorded a 40% increase in average monthly revenue. JOE Media Group was founded in 2010 and produces over 150 million annual pageviews while reaching over two million unique readers each month across Joe.co.uk, Joe.ie, Sports Joe, Her, Lovin, and Lovin Dublin. Taboola Feed delivers personalised multi-format content recommendations, Explore More increases session depth for social and app referrals, Mid-Article enhances in-article engagement, and Newsroom provides real-time and historical content-performance data.
Read at Exchangewire
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