#audience-development tag

Media Briefing: Why publishers are flocking to Substack

Publishers are using Substack as a low-risk platform to reach new audiences, build engaged communities, and test formats that can convert readers into paying subscribers.

fromNieman Lab

1 week ago

Publishers will finally learn to truly value news creators

For years, audience research such as Next Gen News has shown that news consumers seek affinity and trust from individuals, not institutions. Audience members want to follow faces, not mastheads. News publishers who think that offering salary, benefits, and a byline is incentive enough for a journalist to bring their own audience to the publisher are fooling themselves. The creators news consumers follow on YouTube, TikTok, Substack, and Ghost offer personality, affinity, and transparency.

Media industry

fromNieman Lab

1 month ago

Journalists are souring on social media platforms, an analysis of 11 years of Nieman Lab predictions suggests

Social media platforms increasingly harm journalism by spreading misinformation, fostering hostility, reducing referral traffic, and prompting news organizations to pursue direct audience connections like newsletters.

Media industry

fromDigiday

1 month ago

Ringier's editorial advisor says the next editors-in-chief might come from audience development

Newsroom leadership should prioritize audience-development leaders as editors-in-chief to redesign editorial systems, drive participation, and align priorities with audience needs amid AI-driven change.

Marketing tech

fromExchangewire

2 months ago

Taboola Partners with JOE Media Group to Boost User Engagement

JOE Media Group increased average monthly revenue by 40% by integrating Taboola's Feed, Mid-Article, Explore More, and Newsroom products to grow audience and engagement.

Cooking

fromThe Hollywood Reporter

2 months ago

America's Test Kitchen Partners With Studio71 to Expand Its Digital Reach

Studio71 will manage and optimize America's Test Kitchen's YouTube channels to increase discoverability, expand digital reach, and drive audience engagement for cooking content.

Fundraising

fromArtsjournal

5 months ago

Director of Marketing & Communications

Canadian Stage seeks a Director of Marketing & Communications to enhance brand awareness and audience engagement in the community.

#audience-development#audience-development