"The Audience team is at the heart of The Economist's digital strategy. It distributes our journalism via posts on social-media sites including Instagram, X, LinkedIn, Facebook, Threads, Bluesky, WhatsApp, TikTok and YouTube; through 25 newsletters, 20 of which are exclusive to our subscribers; by sending notifications to multiple apps; and by ensuring that search engines and large language models can locate and recommend our work."
"Audience journalists collaborate with our 300-strong global newsroom to accurately, responsibly and speedily promote our articles, podcasts, videos and special projects. They are innovative, unstoppable newshounds with a deep interest in, and knowledge of, geopolitics, business and finance, as well as how the publishing industry is changing and new forms of distribution for digital news. Their writing is crisp and concise; their attention to detail is superb; and they can quickly master and recall our style guide."
The Audience team sits at the heart of The Economist's digital strategy, distributing journalism across social platforms including Instagram, X, LinkedIn, Facebook, Threads, Bluesky, WhatsApp, TikTok and YouTube. The team runs 25 newsletters, 20 exclusive to subscribers, sends notifications to multiple apps, and ensures search engines and large language models can locate and recommend content. Audience journalists work with a 300-strong global newsroom to promote articles, podcasts, videos and special projects accurately, responsibly and speedily. Fellows and interns convert coverage from all areas into punchy, platform-customised social posts, create graphics, script Instagram carousels and stories, write polls and produce subscriber newsletters.
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