Recent findings from SCAYLE's survey reveal a dramatic 81% of US shoppers have abandoned brands in the last year due to declining trust and fragmentation in retail technology. This trend threatens brand loyalty and leads to customer churn. To combat these issues, commerce teams are advised to perform thorough tech stack evaluations, focusing on pricing transparency as a cornerstone for rebuilding trust. Unified commerce systems are emphasized as essential for sustaining brand presence and improving customer experience in an increasingly competitive market.
A staggering 81% of US shoppers have abandoned a brand in the past year, signaling a concerning decline in customer loyalty and retention.
Brands need to conduct a full tech stack checkup to identify weaknesses before they reflect in churn data, aiming for proactive management.
Pricing transparency is essential for building customer trust, and without it, brands risk losing their connection to consumers.
Tech stack fragmentation syndrome is described as the silent killer in retail; it disrupts cohesive customer experiences and contributes to churn issues.
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