"This week saw growth in ad spend alongside rising regulatory action across ad tech and media. In today's MadTech Daily, we cover Apple urging the EU to rethink Big Tech antitrust rules, Google appealing to the Supreme Court in the Epic case, and Microsoft partnering with OpenAI rival Anthropic. The UK's digital advertising market continues to power ahead, with IAB UK forecasting double-digit growth through 2026 after revenues hit £18.7bn in the first half of 2025, driven by search, video, and retail media."
"But while the numbers impress, the industry's ad giants, Omnicom, IPG, Publicis, Dentsu, WPP, and Havas are softening their tone on climate action, balancing sustainability pledges against pressure to keep fossil fuel clients on the books. In dealmaking, North American private equity firm Novacap has agreed to acquire Integral Ad Science for USD$1.9bn (£1.41bn), a move designed to accelerate IAS's AI-first growth strategy."
Ad spend rose as regulation increased across ad tech. Apple urged the EU to rethink antitrust rules; Google appealed the Epic case; Microsoft partnered with Anthropic. The UK's advertising market reached £18.7bn in H1 2025, with double-digit growth forecast through 2026 driven by digital formats. Major agencies softened climate action rhetoric to retain fossil-fuel clients. Novacap will acquire Integral Ad Science for USD$1.9bn to boost an AI-first strategy. Canada's privacy watchdogs found TikTok failed to block under-13s or protect children's data. Publishers warned Google updates could wipe out a third of members. UK broadcasters rejected merger plans, arguing consolidation would reduce creative output and viewer choice.
Read at Exchangewire
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