"The Trade Desk (NASDAQ: TTD) operates the largest independent ad-buying platform on the open internet. On Monday, the company unveiled Audience Unlimited, a major upgrade to how advertisers access and apply third-party data on its platform. The new approach aims to push data from a nice-to-have to the default setting -- removing cost surprises, reducing guesswork, and tightening the connection between data and campaign outcomes. Below are five things investors should know."
"The core shift is from a la carte segment fees to an inclusive, predictable structure. The company is rolling out artificial intelligence (AI)-scored audience selection across thousands of curated segments from hundreds of data providers so buyers can layer in as much relevant data as they want without playing "pick the perfect segment." In short, the marketplace becomes broader, cheaper, and easier to deploy in real campaigns."
Audience Unlimited moves from a la carte segment fees to an inclusive, predictable pricing structure. It applies AI-scored audience selection across thousands of curated segments from hundreds of data providers, enabling buyers to layer unlimited relevant data without choosing single segments. The marketplace becomes broader, cheaper, and easier to deploy. Advertisers can expect improved campaign performance and fewer unpredictable add-on fees. New adaptive trading modes provide either an AI performance co-pilot or full manual control, both supported by advanced agentic AI. The announcement follows a sharp Trade Desk stock sell-off.
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