Reaching one key individual can create immense change, emphasizing targeted journalism over large audiences. Although audience size contributes to sustainability, effective journalism transcends mere numbers. Monthly traffic rankings will be featured to illustrate engagement at local newspapers, nonprofit news sites, and public radio stations. These are essential to fulfilling civic needs in local journalism. Metrics will be derived from Similarweb, focusing on total monthly visits as a more meaningful engagement metric than unique visitors, which may not reflect habitual readership accurately.
Reaching just one person can make a huge impact if it's the right person, someone who can take action based on what the journalist has learned and shared.
The mass part of mass media may feel like a thing of the past, but just about every business model for news requires readers in quantities large enough to pay the bills.
Each of the three is absolutely critical to local news, the most important civic void in the digital journalism model.
We're getting our numbers from the analytics company Similarweb...their data estimates a site's total monthly visits, which I've always preferred over monthly unique visitors.
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