Netflix Ad Tier Surpasses 250 Million Monthly Active Viewers Globally

"Netflix's ad tier now reaches more than 250 million monthly active viewers globally, up from the previous 190 million disclosed in November, with over 80% of ad plan members actively watching each week."

"A monthly active viewer is defined as members who have watched at least one minute of ad-supported content on Netflix per month, multiplied by the estimated average number of people within a household, which the company gets from first-party research. It includes members who have watched live titles, such as WWE."

"During Netflix's first quarter, the ad tier accounted for over 60% of signups in the 12 countries where it's currently available. The platform is working with more than 4,000 advertisers as of the end of 2025, a 70% year over year increase."

"Netflix will expand its ad-supported tier to 15 new countries, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand."

Netflix’s ad-supported tier now reaches more than 250 million monthly active viewers worldwide, up from 190 million previously disclosed. Over 80% of ad plan members watch at least once each week. Monthly active viewers are defined as members who watch at least one minute of ad-supported content per month, multiplied by an estimated household audience size from first-party research, including viewers of live titles such as WWE. The metric replaces an earlier monthly active users measure based on profiles watching ads. Netflix expects ad revenue to reach $3 billion in 2026 and about $9 billion by 2030. The ad tier accounts for over 60% of signups in 12 available countries, and Netflix works with more than 4,000 advertisers. Netflix plans to expand the ad tier to 15 additional countries and is testing AI agents to help advertisers manage and purchase ads.

Read at TheWrap