#advertising-technology

#advertising-technology

Activating Pubstack's server-side solution took just minutes, without requiring any engineering support. Its ease of use and immediate impact allowed us to test and scale new demand sources quickly, directly translating into an 11% RPM uplift and a 7% increase in overall programmatic revenue.

"Lisa's ability to forge deep, strategic relationships with both brands and agencies will undoubtedly benefit our business as we continue scaling across EMEA," said Steven Broadhead, managing director, EMEA, Nexxen.

Perion's preliminary first quarter results exceeded expectations, showcasing continued momentum and the strength of core growth engines, reinforcing belief in the Perion One strategy.

Walmart's recent $2.3 billion investment in Vizio signifies its focus on enhancing advertising technology, following past acquisitions like Jet.com that didn't deliver expected outcomes.

The EMEA advertising landscape is at a pivotal moment, and there's a growing need for AI-driven solutions that put advertisers in control, said Turner.

Since implementing GeoEdge's real-time ad quality solution, we've successfully prevented auto-redirect complaints. GeoEdge has freed our team to focus on building and expanding partnerships without the constant concern of bad ads damaging relationships with supply partners.

More Google Ads image updates. Now you can scroll through images in ads two ways. There is the regular scroll through carousel but just noticed that clicking a single photo now opens a different larger carousel.

Adform appoints Rhoanna Glenn as senior account director and Paul Islam as sales director to drive expansion in the UK, focusing on innovative advertising solutions.

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.

T-Mobile's acquisition of Vistart is part of a long history where telecoms, armed with customer data, venture into the ad industry, only to face hurdles that crush ambitions.

"Roy brings over 15 years of experience in corporate finance and executive leadership across industries like technology, media, and healthcare. He's led large-scale funding rounds..."