"The initiative announced on Thursday gives content creators support - such as promotions and the potential of funding - to create original shows exclusively for Tubi. The strategy mirrors that of Peacock, which enlisted TikTok creators last year to generate original content, indicating a trend among streaming platforms to tap into the popularity of social media influencers."
"Under the program, selected creators will have the freedom to craft original series across a range of genres, whether scripted or unscripted. Tubi is giving them the creative reins, allowing creators to shape their content with the company backing them up to bring those ideas to life."
"Tubi has increased its focus and investment on influencer talent over the past year. Today's announcement builds on a creators program that Tubi launched 10 months ago that was designed to bring content from famous YouTubers, including Mythical Entertainment onto its platform. The company already has 16,000 episodes from more than 200 creators in its content lineup."
Tubi, a Fox-owned streaming service, introduced Creatorverse Incubator in partnership with TikTok to support content creators in producing original exclusive shows. Selected creators receive promotional support and potential funding to develop scripted or unscripted series across various genres. This strategy aligns with Peacock's approach of engaging TikTok creators for original content. Tubi aims to retain its existing 100+ million monthly active users while attracting new subscribers interested in content from popular TikTokers. The platform has significantly expanded its creator focus over the past year, already hosting 16,000 episodes from over 200 creators. Additional initiatives include partnerships with Kickstarter for crowdfunded films and Stubios, a program supporting aspiring filmmakers.
#streaming-platforms #content-creators #tiktok-partnership #original-programming #influencer-marketing
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