"Instagram is testing a Reels-first experience on its mobile app in India with a limited user group, emphasizing short-form video content. In the pilot, users open directly to the Reels tab, with direct messages easily accessible via the navigation bar and Stories remaining at the top. The navigation bar is being updated to highlight Reels and DMs, which are key drivers of the platform's growth."
"Instagram is focusing on India for this pilot due to the rich and diverse Reels content created there, which resonates strongly with the global community. The platform hopes the experiment will inform broader updates that enhance engagement and content discovery worldwide. A simplified navigation bar is also part of the plan. Direct messages (DMs) will move to the center of the navigation bar for easier access, and Reels will occupy the second tab."
Instagram is testing a Reels-first mobile experience with a limited user group in India. Users in the pilot open directly to the Reels feed while Stories remain at the top. The app introduces a new "Following" tab with All, Friends, and Latest views showing recommended, mutual-follower, and chronological content. The navigation bar is simplified so direct messages (DMs) move to the center and Reels occupy a prominent tab, with seamless swiping between tabs. India was chosen for its rich Reels content, and the pilot aims to shape broader updates that boost engagement and content discovery globally.
Read at Mashable India
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